I had a manager whose favorite quote was, “Nothing happens till something sells.” Developing award-winning proposals is essential to building a successful business.
We create experiences, so I believe reviewing a proposal should be an experience for our clients. Developing a solid strategy to win the business is essential, but the storytelling in the submission is just as important.
I have extensive experience developing world-class responses, from creative strategy to visual communications, brand identity, and renderings.
As you can imagine, I cannot share the proposals I have done for agencies. I would love to share more insights and strategies in person. Please reach out if you want to learn more.
I have been honored to be a creative lead on numerous innovative experiential marketing activations. In some cases, I helped translate agency concepts into real-world experiences, while in others, I led the creative strategy.
Some of my experience includes:
Booze Allen Hamilton’s Executive Briefing Center immersive case study activation
Bud Light’s Up For Whatever Campaign - one of the most extensive series of activations in the world
Pop-up takeovers in Los Angeles and New York City
Sephora’s ground-breaking expo activation
Nike Jordon’s product launch in Chicago
My expertise covers all aspects of the creative process, including environment design and hyper-photo realistic renderings. These designs have helped land sophisticated clients who desire high-quality work from pitch to production.
For over a decade, I have had the unique opportunity to creatively direct several major international summits in the United States, including two G20 Nuclear Security Summits, the G40 Financial Summit, the G8 Summit at Camp David, and the NATO Summit in Chicago. My strategic direction and creative vision have significantly contributed to the success of these high-profile events.
For President Biden’s Virtual Leaders Summit on Climate and The Major Economies Summit on Climate, I worked directly with the State Department and the White House, creating the logo, event identity, broadcast studios at the White House, and virtual environments.
My event design and logistics expertise has been tested in these exceptionally large and logistically complicated summits. I have successfully created self-contained environments inside the venue that allow heads of state, country delegations, and the press to move around without intermingling. These environments included plenary sessions, leaders’ dining areas, press sets, media centers, delegation offices, bilateral meetings, and lounges.
As Creative Director, I was responsible for the wayfinding, navigation, site layouts, graphic design, digital content, and overall look and feel for each summit. Understanding each camera's exact location and what it was capturing is an essential part of the design process.
Finally, I have designed the past two semipermanent press sets President Biden used at the White House.
.As the Creative Director for several high-profile presidential inaugurations since 2001, I have had the privilege of working alongside the Presidential Inaugural Committees for George W. Bush, Barack Obama, and Donald J. Trump. My expertise allowed me to play a pivotal role in shaping the entire experience, from conceptualizing the theme and ensuring cohesive design to creating stunning environments for up to 13 inaugural balls and significant events, including the parade and the Military Ball at the National Building Museum. Each inauguration was a unique opportunity to blend creativity with national pride, leaving a lasting impression on attendees and viewers alike.
The U.S. Department of State brought together international ocean and foreign policy communities from nearly 90 countries to share lessons learned, best science, and practical actions for preserving our oceans. This event occurred twice in two years.
Conference name, logo, brand identity, and the overall environment design were some of the services provided.
I crafted a hybrid hospitality and retail exhibit to help Hearts on Fire showcase their line of diamonds. The work required transforming a hotel ballroom into a high-end retail exhibit that incorporated lush lounge seating, high-impact graphics, display cases, and a specially designed sample room where buyers interacted with Hearts on Fire’s jewelry under specific lighting temperatures.
I have worked on thousands of events and experiences throughout my career, ranging from intimate environments to significant events such as the Democratic National Convention.
Volvo EX30 Press Event and Test Drive, Barcelona, Spain
As the lead Creative Strategist, I designed an immersive experiential activation, test drive, and dining experience for traditional and lifestyle media and Influencers.
Nato Commemorative Event, Washington, DC
Honda Recruiting Exhibit
AIPAC Policy Conference, Washington, DC
APEC, Leaders’ Dinner, San Francisco, CA